[Download] "Hands On Public Relations" by Kathleen Dixon Donnelly ~ Book PDF Kindle ePub Free
eBook details
- Title: Hands On Public Relations
- Author : Kathleen Dixon Donnelly
- Release Date : January 05, 2011
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 610 KB
Description
This is the most basic workbook you'll find that explains how public relations is different from advertising, the mysteries of writing a press release, how to create a media list, and other nuts and bolts information. And it includes interactive exercises that will get you started on your PR plan for your small business or non-profit organization. After working through this book, if you still feel you need to hire a PR professional, you will know what he or she is doing. Dr. Donnelly has worked in and taught public relations for almost 30 years.
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